Winner of the 2005 CPR Award for Excellence in ADR (Outstanding Book Category)

In Beyond Reason, world-renowned negotiator Roger Fisher and psychologist Daniel Shapiro build on previous work of the Harvard Negotiation Project, the group that brought you the groundbreaking book Getting to Yes.

The book illustrates five "core concerns" that motivate people: appreciation, affiliation, autonomy, status and role. You will learn how to use these core concerns to generate helpful emotions in yourself and in others. Armed with this knowledge, you can gauge the needs of another negotiator, set the emotional tone of discussion, and reach a mutually acceptable agreement.

Click HERE to visit the Beyond Reason website.

"Written in the same remarkable vein as Getting to Yes, this book is a masterpiece..."
- Dr. Stephen R. Covey, author, The 7 Habits of Highly Effective People"